Last month you allowed me to ramble on about why we should market, strategize and develop a thought process and start the lines of communication to get the "X-Game Generation" into the casino. This month I believed I'd give attention to, which kind of slot machine will peak their interest enough to get them into the casino and keep them there.
As I prepare for another trip to the Global Gaming Conference (G2E), I need certainly to ask myself, "Which slot manufacturer is developing games to create in and maintain younger gaming demographics? (If I'd a thought right now, it would die of loneliness).
Yes, I'm aware downloadable games are in the forefront of the industry, actually close to the horizon. Which means exactly what...the same kind of games just resting on an original and superior platform? Because quite frankly, as I look around the casino floor, I see banks of machines designed to spew out free spins, clunky, albeit elaborate, "bonus wheels" hitting exactly the same (ho-hum) mediocre pays and motionless screens offering exactly the same regurgitated clipart bonus rounds. Nearly the sort of hype leaving the X-Gamer gasping to catch their breath.
The newest games must have bonus rounds where "decisions" are manufactured (not selected), and remember what your last "decisions" actually was. "Do I go left or right, up or down?" Once you return to that particular bonus spot, the game reminds you ("Last time you went left"). The bonus rounds should enable you to develop your own personal character or player and enable you to place your character anywhere because bonus round. The bonus rounds must certanly be interactive, where there's a winner. Not by chance but by skill (being quicker, knowing the right order) by playing against the game or against someone on a single bank or at another location, like a wide-area or interstate network.
The newest games must have cheat codes available for the ball player to research. Keep in mind; this isn't necessary a cheat code to "beat" the game around finding "Easter Eggs" as you go along (free spins, free games, additional credits, advertisements). Yes, advertisements. Other industries are paying premium dollars to have their products and brands buried deep into the code of the most recent PS2 game, only to have it seen by an individual who knows and exploits the cheat code (hint, hint IGT, Aristocrat, and Williams). Obviously these cheat codes could only be found on your own web site where advertisement could be sold. What? Finally a method of driving traffic to your own personal site and actually having someone "opt-in" to Emarketing without having to share some steak knives!
The newest games must be able to save the players level if they return. These games have to have a memory, a saved level card (what we old fuddy duddy's call a player club card) with password encryption (we call those PIN numbers) to ensure that that gamer to come back and not think they lost their "place" in the game. Now, relax GLI and gaming regulators, I'm speaking in terms on the bonus round. If you're in level four of bonus round three, do you know what, next time you hit the bonus round, you're right in exactly the same place fighting that onslaught of crazed penguins. Imagine, the ball player still must play the game to "return to the bonus round" but if they're coming back to your casino, their time on device will increase much like the "legs" of the game.
These games should focus on realistic graphics, robust sound and entertainment value. Eliminate the "$20 equals 6 spins and a near-hit" method of coding. Time on device revolves around $20 lasting a lot more than three minutes. At the local arcade, you're not winning money, your winning "time and levels" ;.
Want to essentially step beyond your (X) box, have these games offer the capacity to start another screen to instant message (IM), text message, download into an MP3 or the capacity to "make beats." Merely a thought, if you merely add an MP3 auxiliary jack (or headphone jack) to the game then your casino slot director won't ever need certainly to turn off the sound on another game. It's time we face the reality, the youth of today tend to be more multitasking than we are, or actually care to ever be.
In case a 21 year old could be driven to your web site, register for a card, and after four gaming visit receive another clue on "just how to break" that bonus round - would that be of interest? Then its time to step beyond your "Dream Cube" and get coding!
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